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Heap TotalCtrl Product Adoption

If you use Heap, you'll love TotalCtrl.

See how your product gets used — then guide people through it.

Heap pioneered auto-capture and does it well. TotalCtrl's Product Adoption takes the same approach — every click and page view recorded with a stable signature, features labelled after the fact — and adds the half Heap leaves you to buy elsewhere: in-app tours and checklists you can target at the people your funnels just showed you were dropping out.

Start free — all apps included

Product Adoption, included in every plan

No-Code Builder
Build multi-step tours, tooltips, hotspots, banners, and checklists in a visual editor with a live preview — point at any element with a CSS selector.
Lightweight Embeddable SDK
Drop one script tag on your site. The dependency-free SDK identifies users, fetches your published flows, and renders them with a CSP-safe, self-hosted renderer.
Smart Targeting & Triggers
Show flows by URL and audience traits, and trigger on page load, after a delay, when an element appears, or on a product event you track.
Frequency Control
Show once, until completed, every session, or every N days — capped per visitor so people never see the same thing twice.
Auto-Capture, No Tagging
Add one attribute to the snippet and every page view and click on a link or button is recorded with a stable signature — so you can name a feature next month and still see its history. Text is captured only from buttons and links; values typed into form fields never are.
Funnels That Count People
Build a funnel from any sequence of pages or events and see where people drop out. Steps must happen in order and within a window you set, and every figure counts distinct people — not sessions, so one person who tries three times is one person.
Paths and Retention
See where visitors enter, where they go next, and where they leave, with URLs carrying ids folded into one page. Weekly cohorts show who came back.
Target Guides at Behaviour
Show a checklist to the people who have not used a feature in 30 days — the loop the analytics exists for. Audience rules read the event stream, not just the traits your page sends.
Completion Analytics
See impressions, completion rates, and a step-by-step funnel so you know exactly where your guides lose people.
Built to Connect
Webhooks fire when a flow is published or completed, so you can trigger CRM tasks, CSM signals, and Orchestration workflows off in-product engagement.

See the full Product Adoption page

Why switch

It's not just a Heap replacement

One subscription, 30+ apps
Stop stitching together a dozen point tools. Product Adoption is one of 30+ apps you get on every plan — no add-ons, no per-seat surprises.
Your data, actually connected
Everything shares one dataset, so work flows automatically — a won deal opens a project, logged hours become an invoice, a ticket pulls from your help center.
AI woven throughout
Drafting, summarizing, and search powered by AI across every app — not a bolt-on you pay extra for.

Also replaces: Pendo · Appcues · Userpilot · Amplitude · Mixpanel

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